Backing up what we say

News / 24.01.20

It's all very well for a distributor to describe themselves as; technical, value-add, the Installer's distributor, with a great pedigree. 

However, if you can't back it up, its just words on a website. 

So, here's our evidence;


Technical distributor

We don’t just claim to be technical, we are. Here’s how;

  • We have genuinely technical people
  • Team of 6 with 69 years of combined industry experience
  • Degree level education
  • Sales team of 14, they aren’t telesales or reps, they are all technical and know their products
  • Sales team have monthly technical product training
  • We don’t sell TVs or low value projectors etc.
  • Home automation, Lighting control, Networks, Conferencing, Infrastructure….
  • Specialist/niche areas
  • We don’t sell hundreds of brands, we focus on a few and know our products
  • Dealer training – technical not sales pitches
  • CEDIA approved courses
  • Lunch & learn sessions 

Value-add distributor

(A value-add distributor ‘VAD’ not only provides the basic box-shifting element of distribution; pick, pack & ship, services for the products they sell, but also offers differentiating services and solutions that provide additional benefits to their customers and the manufacturers they represent).

In our case;

  • Dealer training; in-house, on-premises, lunch & learn, webinars & 1 to 1
  • Sales support; advice, recommendations and offering alternatives, not just order takers
  • Pro-service support; measure, install, commissioning, programming
  • We have our own technical support team, not relying on the manufacturers
  • Providing support from system design, demonstration, installation and post-sales technical support. And willing to go to site to help fault find
  • We don’t try to support hundreds of brands, we focus on less than 30 and know them well
  • Dealer technical sales support attending end user demonstrations
  • Provide system design from lighting schedules
  • Demonstration facilities, Hungerford, London and NSBRC Swindon
  • Generating sales leads from events and NSBRC
  • Demonstration and loan equipment available
  • Able, and willing, to demonstrate products on-site
  • Arrange for keypad engraving and bespoke rack face plates
  • Pre-configure product before shipping ie. Netgear
  • Exhibiting at industry exhibitions
  • Understanding and flexibility with credit

Installer’s distributor
  • We offer a great range of installer solutions and providing focussed support specifically for them;
  • Infrastructure product range; Racks, mounts, power, cables, switchers etc, projection screens & speakers
  • Infrastructure team; A team of 4 specialist sales support people; 2 resi & 2 commercial
  • Installer’s Fridays monthly offers
  • Pro-services installer’s support, measure & install blinds, program, commission

Our pedigree

  • Started in 1991
  • Founder members of CEDIA UK 1996
  • Introduced 'RiGsBy' demo vehicle in 2002
  • Won AV Distributor of the year 3 times
  • Pioneered the following major brands to market; Extron, Crestron, projectiondesign, Middle Atlantic, Savant

What else sets us apart?

This is what you can only truly appreciate for yourself when you deal with us;

  • We genuinely care
  • We are flexible
  • We take ownership
  • We do what we say we will do
  • We keep you informed
  • The way we deal with issues that do arise

Not forgetting our 11 exclusive brands;

  • Appeal - blinds
  • Artnovion - acoustic treatments
  • ClearOne - audio & video conferencing
  • Crowdbeamer - presentation solutions
  • iRoom - iPad docking
  • Lande - racks
  • Metra HDMi - cables
  • RGB Spectrum- image processing
  • Savant – home-automation
  • Surgex - power management
  • TechLogix - signal management

Then, of course; last, but by no means, least; our people;

  • A great bunch
  • We have a very low turnover of staff; some of whom have been with us for over 15 years, more for over 10 and many more over 5 years
  • A team of people who are committed to delivering the best they can
  • They also happen to believe that nobody does it better!