Projecta and Da-Lite Complete Brand Transition
News / 06.09.23
In a significant effort to streamline customer experience and innovation, Projecta and Da-Lite have transitioned into one. Say goodbye to the Projecta brand name, now they will both be represented as Da-Lite. The transition promises uninterrupted service, quality, and technological advancement that customers have come to expect from these reputable brands.
A History of Innovation and Collaboration
The roots of this transition date back to 1991 when Projecta and Da-Lite became sister companies. Over the next three decades, these two entities have fostered a remarkable partnership, collaborating on cutting-edge projection technologies and co-marketing industry-leading products. Their collective efforts have given rise to projection screen materials like HD Progressive and Parallax, along with recent series such as SightLine, underscoring their shared commitment to technological excellence.
Clarity and Consistency for Customers Worldwide
As Projecta and Da-Lite come together under the unified Da-Lite brand, customers can anticipate clarity and consistency when selecting projection screen solutions from Legrand AV. This transition is designed to maintain all the qualities that have earned both brands their reputations.
Crucially, the transition will not impact the core aspects that customers value. Manufacturing will continue in The Netherlands, ensuring the same renowned product quality and attention to detail. Delivery times, product codes, and product names will all remain unchanged. The support and service teams, based in Weert, will be readily available to assist with any inquiries, offering a smooth transition process.
What's Changing and What's Staying the Same
The transition may introduce new logos on packaging and products, marking the shift from Projecta to Da-Lite. However, several aspects will remain consistent:
- Delivery Times
- Manufacturing and Storage
- Product Information
- Customer Service
